Our team was tasked with reimagining the Jarlsberg brand for the modern American customer. The result was “Holey Cheese,"
a fully integrated campaign that celebrated the sensorial joy of eating Jarlsberg — its sweet, nutty flavor, creamy texture, and signature holes.
 

The creative work spanned online video, paid social, search, shopper, and influencer marketing, all connected through a unified story that honored the brand’s heritage while introducing it to a new generation of cheese lovers.

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“Holey Cheese” marked the beginning of a bold new chapter for Jarlsberg in the U.S., positioning the brand where culture, creativity, and commerce meet.

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Agency: One Horizon
Executive Creative Director: Todd Feitlin
Creative Director: Antonio Fragoso
Associate Creative Director: Jose “Gordo” Ibañez
Copywriter: Antonio Fragoso, Giselle Rafful
Art Director: Cara Cohn, Shannon Crawford

Production house: Girvin Pictures
Director: Tim Abshire