Our team was tasked with reimagining the Jarlsberg brand for the modern American customer. The result was “Holey Cheese,"
a fully integrated campaign that celebrated the sensorial joy of eating Jarlsberg — its sweet, nutty flavor, creamy texture, and signature holes.
 

The creative work spanned online video, paid social, search, shopper, and influencer marketing, all connected through a unified story that honored the brand’s heritage while introducing it to a new generation of cheese lovers.

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“Holey Cheese” marked the beginning of a bold new chapter for Jarlsberg in the U.S., positioning the brand where culture, creativity, and commerce meet.

 

 

 

 

​When the sequel to The Devil Wears Prada was announced, we saw an opportunity to move fast and connect Jarlsberg to the cultural moment. Instead of focusing on the characters, we reframed the story around Nate’s iconic $8 sandwich, turning it into a simple, ownable idea for the brand. The result was a timely, culturally relevant execution that resonated with audiences.

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Agency: One Horizon (305 Worldwide)
Executive Creative Director: Todd Feitlin
Creative Director: Antonio Fragoso
Associate Creative Director: Jose “Gordo” Ibañez
Copywriter: Antonio Fragoso, Giselle Rafful
Art Director: Cara Cohn, Shannon Crawford

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