For Walmart’s Hispanic Back to School and Back to College campaign, I helped lead the creative from concept through production, developing culturally relevant stories inspired by the humor, energy, and everyday realities of Latino families and students. From a big brother helping his little brother find his back-to-school style with the right swag and accessories, to dorm-room cafecitos and spontaneous salsa nights, each story showed how Walmart provides the essentials that make every new school year and every new chapter possible. The campaign was designed as a flexible, integrated system across social, digital, and video formats.

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Client: Walmart
Agency:  The Community US
Campaign: "Walmart Back to School - Back to College"

 

Creative Team:
 

Executive Creative Director (TC): Ricky Vior

Creative Director (TC): Ben Levitt

Associate Creative Director (TC): "Gordo" Ibanez

Associate Creative Director (TC): Mark Leephaibul

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