*A collaboration between two talented teams, with us invited to bring a Hispanic perspective to the work.

Bringing back the '90s for Walmart. A viral, entertainment-led campaign featuring Alwayz, a fictional boy band created to launch Walmart’s biggest deals event through original music and nostalgic visual storytelling.

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Client: Walmart
Agency: Walmart Creative Studios (In-House)
Campaign: "Walmart Deals"
Promotional LaunchProject: "Alwayz" – The Ultimate '90s Boy Band Throwback
 

Creative Team:

Group Creative Director: Fiona Mitchell

Senior Creative Director: Stephen McGill

Creative Director, Brand Campaigns: Emily Van Tassel

Senior Art Director: Andy Babbitz

Creative Manager: Logan Meckley

Senior Copywriter: Shaun Patterson

Copywriter: Parker Ewing

Account Manager: Reanna Balmediano

Director of Content Production: Lauren May

Executive Producer: Shannon Horan-Murphy

Senior Integrated Producers: Aleks Srdic,
Sean Vadas

Executive Creative Director (TC): Ricky Vior

Associate Creative Director (TC): Jose Gordo Ibanez

Associate Creative Director (TC): Mark Leephaibul

Account Lead (LEO): Rashaun Smith 

 

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