From the first day we met the client, we spoke about our roots and the similarities we as Latinos share with our food. Thanks to that bond established with the client as a team, and the great rapport and communication built, and successful past campaigns, we were able to sell a strong concept to the client based on a strong Hispanic insight.

 

While others may raise hygiene issues or calorie count, Latinos don’t mind trying street food. We take a bite and ask: what’s in this? After the fact. 

 

We challenged the pandemic and produced 7 different videos filmed in 3 different states in the US, all accomplished within one week, again with a small but mighty crew.

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Instagram: @PorkEsSabor

Agency: Republica Havas
Client: National Pork Board

Creative Team:

CW: Jorge Calvo

AD: Jose "Gordo" Ibanez

 

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