HAPPY
COLLECTIONZ
360 Campaign

To help GoGo squeeZ’s growing nutritional line break into Parent Culture, we reframed the cultural conversation around kid’s growth.

GoGo squeeZ pushed against traditional celebrations of growth through tangible milestones and reframe it to celebrating the hard work that hides behind the milestones. Because everything is hard before it’s easy, we created a campaign that highlighted the adorable intricacies of growing moments while bringing product attributes to life.

From a 30 second film to fun social posts,
we engaged parents of small children by reflecting the moments they get to be part of every day.

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Agency: 305 Worldwide

Client: Materne North America Corp.​ (Gogo squeeZ)

Creative Team:
EVP, Managing Partner: Roberto Alcazar
EVP: Mark Gonzalez

Sr. Art Director: Jose "Gordo" Ibanez

Sr. Producer: Michael Mclaughlin

Production house: Slim Pictures
Director: Karen Cunningham